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【With the same tag:【补偿性消费】 Found 2 articles】
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| F270
Status Compensation: The Effect of Brand Anthropomorphism “Brand as a Servant” on the Purchase Intention
Zhou Yijin
,
Mao Shiman
,
Chen Xiaoyan
Many brands work on strengthening brand bonds and building interpersonal relationships with consumers via anthropomorphism. However, different characters of brand anthropomorphism attract ...
First published at: Feb 01, 2020
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ESI
doi:
10.16538/j.cnki.fem.20191112.001
Foreign Economics & Management
, Vol. 42, Issue 02
, pp. 43 - 58
A Literature Review of Compensatory Consumption and Prospects
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ESI
Foreign Economics & Management
, Vol. 36, Issue 09
, pp. 20 - 28
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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