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【With the same tag:【补偿性消费】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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Status Compensation: The Effect of Brand Anthropomorphism “Brand as a Servant” on the Purchase Intention
Zhou Yijin, Mao Shiman, Chen Xiaoyan
First published at: Feb 01, 2020
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doi:10.16538/j.cnki.fem.20191112.001
Foreign Economics & Management, Vol. 42, Issue 02, pp. 43 - 58
  
A Literature Review of Compensatory Consumption and Prospects
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Foreign Economics & Management, Vol. 36, Issue 09, pp. 20 - 28
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