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【With the same tag:【营销渠道】 Found 4 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Contract Utilization, Exchange Uncertainty and Relationship Performance in Marketing Channels
Qian Liping, Liao Ruyu
First published at: Jun 20, 2021
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doi:10.16538/j.cnki.fem.20201203.301
Foreign Economics & Management, Vol. 43, Issue 06, pp. 43 - 56
  
营销渠道理论的演进与渠道学习范式的提出
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Foreign Economics & Management, Vol. 33, Issue 01, pp. 50 - 58
  
基于资源投入的营销渠道权力测量模型研究
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Foreign Economics & Management, Vol. 28, Issue 11, pp. 45 - 50
  
国外营销渠道冲突及其管理研究综述
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Foreign Economics & Management, Vol. 25, Issue 08, pp. 39 - 41
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