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【With the same tag:【营销效能】 Found 1 articles】
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| F270
Para-social Interaction in Social Media and Its Marketing Effectiveness
Yuan Denghua
,
Gao Lidan
The rapid development of social media(such as live streaming, short videos, Vlogs, etc.)has attracted scholars’ attention to the theory of para-social interaction. Different from t...
First published at: Jul 01, 2020
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ESI
doi:
10.16538/j.cnki.fem.20200407.301
Foreign Economics & Management
, Vol. 42, Issue 07
, pp. 21 - 35
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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