Home  >  Same Tag Articles
【With the same tag:【网红】 Found 3 articles】     /Page   Order by:   Asce   Desc   
Select all:    Export Citations as: For   
  MARKETING  |  F270
Can Internet Celebrity Live Streaming E-Commerce Bring Loyal Consumers? Evidence from a Cosmetics Brand
Zou Yufeng, Lu Xianghua, Li Fengyao
First published at: May 20, 2023
View: HTML | PDF | Download PDF(1048.5 KB) | ESI
doi:10.16538/j.cnki.fem.20221102.301
Foreign Economics & Management, Vol. 45, Issue 05, pp. 134 - 152
    |  F270
Influencer Marketing from the Perspective of Internet Celebrity Economy: A Literature Review and Prospects
Jia Weiwei, Bie Yongyue
First published at: Jan 20, 2021
View: HTML | PDF | Download PDF(1135.7 KB) | ESI
doi:10.16538/j.cnki.fem.20201122.301
Foreign Economics & Management, Vol. 43, Issue 01, pp. 23 - 43
    |  F270
Wanghong and Wanghong Economy: A Review Based on the Celebrity Theory
Sun jing, Wang Xinxin
First published at: Apr 01, 2019
View: HTML | PDF | Download PDF(831.4 KB) | ESI
doi:10.16538/j.cnki.fem.2019.04.002
Foreign Economics & Management, Vol. 41, Issue 04, pp. 18 - 30
Journals  |   Articles  |   Submission  |   Subscribe  |   Contact us
Copyright 2024 © Department of Academic Journals, SUFE    No. 321 Guoding Rd, Shanghai, China    P.O: 200433