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Same Tag Articles
【With the same tag:【绿色产品】 Found 4 articles】
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MARKETING
| F270
Research on the Impact of Resource Scarcity on Consumers’ Preference for Green Products
Sun Jin
,
Chen Chen
,
Lu Juan
As a pervasive phenomenon of social life, resource scarcity has an increasingly significant impact on consumer behavior. Resource scarcity is a subjective sense of having more needs than r...
First published at: Feb 20, 2023
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(1296.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.20221022.301
Foreign Economics & Management
, Vol. 45, Issue 02
, pp. 82 - 99
MARKETING
| F270
Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention
Sheng Guanghua
,
Dai Jiatong
,
Yue Beibei
Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...
First published at: May 20, 2021
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(679.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200804.301
Foreign Economics & Management
, Vol. 43, Issue 05
, pp. 91 - 105
ENTREPRENEURSHIP RESEARCH
| F270
Does Green Entrepreneurial Orientation Improve the Green Competitive Advantage?
Zhang Xiue
,
Li Qing
Entrepreneurship is a double-edged sword because entrepreneurial activities can be both the “perpetrators” and “solvers” of environmental problems. Green entrepreneurship is regarded a...
First published at: May 20, 2021
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(827.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200805.401
Foreign Economics & Management
, Vol. 43, Issue 05
, pp. 20 - 33
中国传统文化价值观对环保行为的影响——基于消费者
绿色产品
购买行为
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ESI
Journal of Shanghai University of Finance and Economics
, Vol. 17, Issue 02
, pp.
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