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【With the same tag:【社群】 Found 11 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Consumption Organizing: A Study on the Mechanisms of Community Influencers Integrating Brands and Users
Wu Yao, Long Yu, Hu Linrui, et al
First published at: Oct 20, 2026
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doi:10.16538/j.cnki.fem.20260530.301
Foreign Economics & Management, Vol. 48, Issue 10, pp. 100 - 128
    |  F49；F270
Para-social Interaction in Live Streaming Economy: Evidence from Douyu Platform
Zeng Xueyun, Fei Yiyang
First published at: Dec 03, 2023
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doi:10.16538/j.cnki.jfe.20230517.104
Journal of Finance and Economics, Vol. 49, Issue 12, pp. 136 - 148,165
  ENTREPRENEURSHIP RESEARCH  |  F270
How do Internet Start-ups Achieve Business Model Evolution? A Double-case Study from the Community Perspective
Xiang Guopeng, Wei Nixi, Han Rong
First published at: Feb 20, 2023
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doi:10.16538/j.cnki.fem.20220705.401
Foreign Economics & Management, Vol. 45, Issue 02, pp. 134 - 152
    |  F061.3
Marketization，Community Networks in Labor Market and Resource Misallocation within Cities
Zuo Xiang, Huang Jiaxian
First published at: Aug 03, 2021
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doi:10.16538/j.cnki.jfe.20210516.401
Journal of Finance and Economics, Vol. 47, Issue 08, pp. 49 - 63
    |  F270
The Value Co-creation Mechanism of Celebrity Endorsement: Netnography of Multiple Fan Communities
Zhou Yijin, Bai Meijiadai
First published at: Jan 20, 2021
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doi:10.16538/j.cnki.fem.20200723.301
Foreign Economics & Management, Vol. 43, Issue 01, pp. 3 - 22
  
商业领域“真实性”及其营销策略研究探析
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Foreign Economics & Management, Vol. 34, Issue 06, pp. 57 - 65
  
品牌社群作用机理理论研究和模型构建
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Foreign Economics & Management, Vol. 34, Issue 02, pp. 50 - 57
  
品牌社群的组织界定与形成机理研究
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Foreign Economics & Management, Vol. 33, Issue 10, pp. 33 - 41
  
粉丝作为超常消费者的消费行为、社群文化与心理特征研究前沿探析
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Foreign Economics & Management, Vol. 33, Issue 07, pp. 41 - 48
  
论品牌社群研究的缘起、主要内容与方法
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Foreign Economics & Management, Vol. 30, Issue 04, pp. 25 - 31
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