Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【游戏化】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

HUMAN RESOURCE MANAGEMENT | F270

Can Gamification Motivate Employees’ Proactive Behavior?

Chen Yuanyuan, Gao Liangmou

Video games have a strong incentive effect and a hedonic experience effect, and have obvious advantages in attracting individual engagement. Inspired by it, the application of gamification...

First published at: Sep 20, 2021

View: HTML | PDF | Download PDF(1347.1 KB) | ESI

doi:10.16538/j.cnki.fem.20210315.301

Foreign Economics & Management, Vol. 43, Issue 09, pp. 133 - 152

| F270

A Review and Prospects of Foreign Gamification Marketing Research

Ning Changhui, Xi Nannan

Gamification has been widely used in health-care, education and training, marketing activities and enterprise management, which can affect the psychological states and behavior of consumer...

First published at: Oct 01, 2017

View: HTML | PDF | Download PDF(798.9 KB) | ESI

doi:10.16538/j.cnki.fem.2017.10.005

Foreign Economics & Management, Vol. 39, Issue 10, pp. 72 - 85

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2024 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433