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【With the same tag:【民族志】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Consumption Organizing: A Study on the Mechanisms of Community Influencers Integrating Brands and Users

Wu Yao, Long Yu, Hu Linrui, et al

Organizing theory has largely been confined to explaining action mechanisms on the supply side. This paper extends that perspective to the demand side by examining the organizing mechanism...

First published at: Oct 20, 2026

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doi:10.16538/j.cnki.fem.20260530.301

Foreign Economics & Management, Vol. 48, Issue 10, pp. 100 - 128

| F270

The Value Co-creation Mechanism of Celebrity Endorsement: Netnography of Multiple Fan Communities

Zhou Yijin, Bai Meijiadai

Unlike the passive consumers depicted by the traditional theories of celebrity endorsement, nowadays it is the fan community that plays a crucial role especially in the process of new cele...

First published at: Jan 20, 2021

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doi:10.16538/j.cnki.fem.20200723.301

Foreign Economics & Management, Vol. 43, Issue 01, pp. 3 - 22

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