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Same Tag Articles
【With the same tag:【新产品】 Found 6 articles】
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CORPORATE FINANCE
| F270
Is “Internet Plus” a Powerful Weapon for Listed Companies to Achieve Counterattack in the Digital Economy Era? A Research on Information Disclosure of New Products Based on Self-media
Huang Hongbin
,
Liu Qianru
,
Feng Hao
In the Internet era, the cross-border integration of virtual economy and real economy in enterprises is becoming more and more common. Based on micro-blog’s “Internet plus” platform, th...
First published at: May 20, 2021
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(786.1 KB) |
ESI
doi:
10.16538?/j.cnki.fem.20210208.201
Foreign Economics & Management
, Vol. 43, Issue 05
, pp. 137 - 152
| F270
A Literature Review of Mental Simulation in New Product Marketing
Song Jinzhu
,
Wang Sheng
,
Ying Jiaming
To successfully introduce a new product to the consumer market, the company needs to effectively communicate with target customers. In new product marketing practices, a widely used commun...
First published at: Jul 01, 2020
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(816.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200212.301
Foreign Economics & Management
, Vol. 42, Issue 07
, pp. 36 - 47
A Study of Self-selection Effect of New Product Decision-making in Heterogeneous Firms: On the Role of Sunk Costs
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(5415.5 KB) |
ESI
Journal of Finance and Economics
, Vol. 38, Issue 11
, pp. 19 - 27
新产品
开发中的客户参与和供应商参与前沿研究述评与未来展望
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ESI
Foreign Economics & Management
, Vol. 34, Issue 07
, pp. 75 - 81
新产品
开发项目复杂性权变管理策略研究与展望——基于选择法与学习法
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ESI
Foreign Economics & Management
, Vol. 34, Issue 05
, pp. 59 - 66
消费者创新的结构及内在机理研究
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ESI
Foreign Economics & Management
, Vol. 31, Issue 03
, pp. 38 - 45
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