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【With the same tag:【品牌组合】 Found 2 articles】 /Page Order by: Asce Desc

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Brand Architecture Strategy: Research Review and Prospects

Jiang Lianxiong, Zhu Huihuang, He Yun, et al

The brand research on product level is the main position of the origin and development of brand theory. In recent years, more and more attention has been paid to the issue of corporate bra...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.fem.20200720.301

Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61

论西方跨国公司品牌管理的战略性调整

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Foreign Economics & Management, Vol. 22, Issue 10, pp. 30 - 37

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