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To Be Underdogs or Top Dogs? The Brand Biography and Consumers’ Brand Attitude: The Mediation Role of Empathy
Shen Zhengshun, Li Huaibin
First published at: Jun 01, 2019
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doi:10.16538/j.cnki.fem.2019.06.010
Foreign Economics & Management, Vol. 41, Issue 06, pp. 138 - 152
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