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Same Tag Articles
【With the same tag:【原型】 Found 6 articles】
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| F270
A Literature Review of Story Marketing from a Perspective of Improving Consumer Experience
Li Aimei
,
Chen Chunxia
,
Sun Hailong
, et al
In the experience marketing era, focus on consumer experience and the creation of an unforgettable experience for consumers have become the key to successful marketing. Story, as an ancien...
First published at: Dec 01, 2017
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(580.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.12.009
Foreign Economics & Management
, Vol. 39, Issue 12
, pp. 127 - 139
| F270
How Do Firm Innovative Activities Transform into Brand Effect: Dominant Categorization Cognition Mechanism
Jiang Lianxiong
,
Zhan Nan
,
Zhu Huihuang
, et al
Brand effect is one of the crucial sources of innovation performance. Prior research, however, has paid little attention to how innovative activities from companies can be transformed into...
First published at: Mar 01, 2017
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(908.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.03.005
Foreign Economics & Management
, Vol. 39, Issue 03
, pp. 61 - 78
内隐追随理论研究述评
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ESI
Foreign Economics & Management
, Vol. 37, Issue 03
, pp. 16 - 26
品牌
原型
的理论基础、研究回顾与展望
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ESI
Foreign Economics & Management
, Vol. 32, Issue 01
, pp. 41 - 49
基于认知视角的内隐领导理论研究述评
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ESI
Foreign Economics & Management
, Vol. 31, Issue 08
, pp. - 35
An Analysis Of the “YI……YE BU(MEI)”pattern
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ESI
Journal of Shanghai University of Finance and Economics
, Vol. 03, Issue 02
, pp. 51 - 59
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