Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【创新类型】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

| F270

Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation

Zhou Xiaoman, Ye Shenghong, Li Jia, et al

Brand logo is an important visual symbol of the brand, which plays a key role in creating brand equity, strengthening brand cognition, and building consumer loyalty. Many companies have re...

First published at: Feb 01, 2019

View: HTML | PDF | Download PDF(1173.9 KB) | ESI

doi:10.16538/j.cnki.fem.2019.02.007

Foreign Economics & Management, Vol. 41, Issue 02, pp. 84 - 98

| F270

The Misunderstood Innovation: A Literature Review of Imperfect Imitation Innovation

Yang Guiju, Xia Bing

Imitation is always regarded as a survival strategy through which inferior firms can catch up the market leaders. All this time, imitation is belittled and is considered to be simple and e...

First published at: Aug 01, 2016

View: HTML | PDF | Download PDF(289.9 KB) | ESI

doi:10.16538/j.cnki.fem.2016.08.002

Foreign Economics & Management, Vol. 38, Issue 08, pp. 15 - 26

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2026 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433