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【With the same tag:【准社会互动】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing

Wu Na, Ning Changhui, Gong Xiaoxiao

With the increase of e-commerce traffic cost, live streaming marketing has become a popular marketing mode, which mainly achieves the sales target through the online real-time interaction ...

First published at: Aug 01, 2020

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doi:10.16538/j.cnki.fem.20200511.301

Foreign Economics & Management, Vol. 42, Issue 08, pp. 81 - 95

| F270

Para-social Interaction in Social Media and Its Marketing Effectiveness

Yuan Denghua, Gao Lidan

The rapid development of social media（such as live streaming, short videos, Vlogs, etc.）has attracted scholars’ attention to the theory of para-social interaction. Different from t...

First published at: Jul 01, 2020

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doi:10.16538/j.cnki.fem.20200407.301

Foreign Economics & Management, Vol. 42, Issue 07, pp. 21 - 35

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