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【With the same tag:【共鸣】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

A Literature Review of Story Marketing from a Perspective of Improving Consumer Experience

Li Aimei, Chen Chunxia, Sun Hailong, et al

In the experience marketing era, focus on consumer experience and the creation of an unforgettable experience for consumers have become the key to successful marketing. Story, as an ancien...

First published at: Dec 01, 2017

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doi:10.16538/j.cnki.fem.2017.12.009

Foreign Economics & Management, Vol. 39, Issue 12, pp. 127 - 139

| F270

How to Achieve Effective Communication in Brand Globalization: A Multi-case Study Based on Social Movement Theory

Wang Tao, Wang Yuanfu, Huang Jing

Nowadays, brand globalization is the route multinational enterprises must take to enter the international market and establish global brands. Many scholars have investigated how multinatio...

First published at: Jun 01, 2017

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doi:10.16538/j.cnki.fem.2017.06.004

Foreign Economics & Management, Vol. 39, Issue 06, pp. 39 - 53

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