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【With the same tag:【公司品牌】 Found 3 articles】 /Page Order by: Asce Desc

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Brand Architecture Strategy: Research Review and Prospects

Jiang Lianxiong, Zhu Huihuang, He Yun, et al

The brand research on product level is the main position of the origin and development of brand theory. In recent years, more and more attention has been paid to the issue of corporate bra...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.fem.20200720.301

Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61

公司品牌对产品评价影响研究的新进展

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Foreign Economics & Management, Vol. 31, Issue 12, pp. 45 - 50

公司品牌研究述评

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Foreign Economics & Management, Vol. 31, Issue 03, pp. 30 - 37

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