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【With the same tag:【一致性效应】 Found 1 articles】
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| F270
Consumers’ Multi-sensory Interaction: Performance, Formation Mechanism and Research Prospects
Zhang Quancheng
,
Lai Tianhao
,
Yang Yuke
, et al
There is interaction between consumers’ different sensory modalities. A sensory from one modality can influence the sensory from another modality, and their congruency can also influence ...
First published at: Jul 01, 2017
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ESI
doi:
10.16538/j.cnki.fem.2017.07.006
Foreign Economics & Management
, Vol. 39, Issue 07
, pp. 80 - 90
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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