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【With the same tag:【virtual reality】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

To Handle Weights with Ease or Caution?A Study on the Impact of Virtual Reality Control Sense on Consumer Perception of Product Weight

Leng Xionghui, Wan Jiayi, Peng Xiujuan, et al

In recent years, online retail has become the mainstream format of the global retail industry. However, how to overcome the natural barrier of product accessibility in online retail has no...

First published at: Oct 20, 2025

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doi:10.16538/j.cnki.fem.20250512.301

Foreign Economics & Management, Vol. 47, Issue 10, pp. 77 - 97

| F270

Virtual Reality Marketing: A Review and Prospects

Chen Juan, Xi Nannan, Ning Changhui, et al

We define VR marketing as the application of virtual reality technology to any aspect of marketing. Throughout practice and literature, VR is employed to improve either or both the utility...

First published at: Oct 01, 2019

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doi:10.16538/j.cnki.fem.20190813.004

Foreign Economics & Management, Vol. 41, Issue 10, pp. 17 - 30

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