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【With the same tag:【qualitative analysis】 Found 1 articles】 /Page Order by: Asce Desc

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MARKETING | F270

A Systematic Review of Emojis Research and Its Prospects: Emojis Usage in Marketing and Its Implications

Zou Jian, Jiang Xiaodong

As emojis have penetrated every field in daily life, they have become critical management and marketing tools. With the popularity of emojis, emoji marketing was born. Emoji marketing refe...

First published at: Apr 20, 2022

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doi:10.16538/j.cnki.fem.20211111.204

Foreign Economics & Management, Vol. 44, Issue 04, pp. 106 - 119

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Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

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