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Para-social Interaction in Social Media and Its Marketing Effectiveness
Yuan Denghua, Gao Lidan
First published at: Jul 01, 2020
View: HTML | PDF | Download PDF(707.2 KB) | ESI
doi:10.16538/j.cnki.fem.20200407.301
Foreign Economics & Management, Vol. 42, Issue 07, pp. 21 - 35
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