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【With the same tag:【fundraising platform】 Found 1 articles】
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MARKETING
| F270
Value Co-creation of Charity Subjects Empowered by Social Media: Foundations, Practices, and Outcomes
Tang Fan
,
Hou Jundong
,
Zhou Rong
As an inseparable digital context for the public, social media has become an important scenario for charity subjects to co-create social values. Therefore, a comprehensive and systematic u...
First published at: Aug 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20230902.301
Foreign Economics & Management
, Vol. 46, Issue 08
, pp. 120 - 137
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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