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Home  >  Same Tag Articles
【With the same tag:【consumer knowledge】 Found 2 articles】     /Page   Order by:   Asce   Desc   
Select all:    Export Citations as: For   
  MARKETING  |  F270
The Effect of Consumer Expertise: A Review and Prospects
Wu Bo, Song Mengjia, Cao Fei
Consumer expertise is defined as the ability to successfully perform product-related tasks. The rapid development of the Internet era has made it more convenient for consumers to obtain ex...
First published at: Apr 20, 2024
View: HTML | PDF | Download PDF(885.1 KB) | ESI
doi:10.16538/j.cnki.fem.20230902.303
Foreign Economics & Management, Vol. 46, Issue 04, pp. 136 - 152
    |  F270
Does the City Gate on Fire Benefit the Fish in Pool? The Reverse Spillover Effect of Negative Exposure of Product Brands on Ingredient Brands
He Yun, Zhong Ke, Sun Chengcheng
The distinctive symbol and image connected with consumer mind created by manufacturers of parts contained in the finished products are known as ingredient brands. As a ingredient brand is ...
First published at: Nov 01, 2017
View: HTML | PDF | Download PDF(618.3 KB) | ESI
doi:10.16538/j.cnki.fem.2017.11.001
Foreign Economics & Management, Vol. 39, Issue 11, pp. 3 - 13

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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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