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【With the same tag:【网络直播】 Found 1 articles】
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MARKETING
| F270
Being Personally on the Scene: A Research on the Behavior Willingness Mechanism of Webcasting Users
Zhang Jieqiong
,
Han Shenghao
,
Gao Weihe
Under the impact of the epidemic prevention extra-long holiday after the outbreak of the COVID-19 epidemic, the era of “national live broadcast” is coming. Webcast has become a...
First published at: Nov 20, 2022
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ESI
doi:
10.16538/j.cnki.fem.20220409.201
Foreign Economics & Management
, Vol. 44, Issue 11
, pp. 49 - 62
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Journal of Shanghai University of Finance and Economics
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