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【With the same tag:【文献回顾】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

A Systematic Review of Emojis Research and Its Prospects: Emojis Usage in Marketing and Its Implications

Zou Jian, Jiang Xiaodong

As emojis have penetrated every field in daily life, they have become critical management and marketing tools. With the popularity of emojis, emoji marketing was born. Emoji marketing refe...

First published at: Apr 20, 2022

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doi:10.16538/j.cnki.fem.20211111.204

Foreign Economics & Management, Vol. 44, Issue 04, pp. 106 - 119

INTERNATIONAL BUSINESS | F270

A Literature Review and Research Agenda of OFDI under the “Belt and Road” Initiative

Zhu Jigao, Wang Yi, Tang Guliang

Under the background of the in-depth adjustment of the world economic structure, China’s President Xi Jinping proposed the “Belt and Road” initiative （BRI for short）. O...

First published at: Mar 20, 2021

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doi:10.16538/j.cnki.fem.20210101.201

Foreign Economics & Management, Vol. 43, Issue 03, pp. 119 - 134

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