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【With the same tag:【virtual reality】 Found 1 articles】
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| F270
Virtual Reality
Marketing: A Review and Prospects
Chen Juan
,
Xi Nannan
,
Ning Changhui
, et al
We define VR marketing as the application of virtual reality technology to any aspect of marketing. Throughout practice and literature, VR is employed to improve either or both the utility...
First published at: Oct 01, 2019
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ESI
doi:
10.16538/j.cnki.fem.20190813.004
Foreign Economics & Management
, Vol. 41, Issue 10
, pp. 17 - 30
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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