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Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention
Sheng Guanghua, Dai Jiatong, Yue Beibei
First published at: May 20, 2021
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doi:10.16538/j.cnki.fem.20200804.301
Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105
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