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【With the same tag:【the grounded theory】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of Branded NFT Characteristics on Consumer Response: A Study Based on the Grounded Theory

Guo Xiaoling, Qu Xiaoju

China is actively promoting innovation within the Metaverse industry. As the blockchain technology in Metaverse advance, non-fungible tokens (NFT) provide a new lens and huge opportunities...

First published at: Jan 20, 2025

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doi:10.16538/j.cnki.fem.20240409.301

Foreign Economics & Management, Vol. 47, Issue 01, pp. 104 - 120

| F270

Impacts of E-Commerce Anchor Attributes on Consumers’ Willingness to Buy Online: Research Based on the Grounded Theory

Han Xiaoyi, Xu Zhengliang

With the booming development of e-commerce live broadcasting, e-commerce anchors, as the main body of this model, play an increasingly important role. However, due to the proliferation of ...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.fem.20200820.301

Foreign Economics & Management, Vol. 42, Issue 10, pp. 62 - 75

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