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【With the same tag:【the Grounded Theory】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Impact of Branded NFT Characteristics on Consumer Response: A Study Based on the Grounded Theory
Guo Xiaoling, Qu Xiaoju
First published at: Jan 20, 2025
View: HTML | PDF | Download PDF(778.2 KB) | ESI
doi:10.16538/j.cnki.fem.20240409.301
Foreign Economics & Management, Vol. 47, Issue 01, pp. 104 - 120
    |  F270
Impacts of E-Commerce Anchor Attributes on Consumers’ Willingness to Buy Online: Research Based on the Grounded Theory
Han Xiaoyi, Xu Zhengliang
First published at: Oct 20, 2020
View: HTML | PDF | Download PDF(753.4 KB) | ESI
doi:10.16538/j.cnki.fem.20200820.301
Foreign Economics & Management, Vol. 42, Issue 10, pp. 62 - 75
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