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【With the same tag:【stories】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei, Liu Wumei, Liu Hongyan
First published at: Apr 20, 2023
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doi:10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87
    |  F270
Telling Chinese Stories: Management Scholars’ Responsibilities and Action Orientations
Liu Jun, Zhu Zheng, Li Zengxin
First published at: Aug 01, 2020
View: HTML | PDF | Download PDF(708.3 KB) | ESI
doi:10.16538/j.cnki.fem.20200630.101
Foreign Economics & Management, Vol. 42, Issue 08, pp. 36 - 49
    |  F270
Narratives in the Entrepreneurship Study: Alternative Perspectives on Entrepreneurship Research
Du Jingjing, Wang Jingjing, Chen Zhongwei
First published at: Sep 01, 2018
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doi:10.16538/j.cnki.fem.2018.09.002
Foreign Economics & Management, Vol. 40, Issue 09, pp. 18 - 29
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