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【With the same tag:【stereotypes】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

A Review of Research on Stereotypes about Disadvantaged Groups in the Marketing Field and Prospects

Liu Wumei, Ye Xingxing, Liu Wei

Stereotypes about disadvantaged groups are prevalent in the consumer market, hindering these groups from obtaining fair rights and opportunities. Given the differences among various disadv...

First published at: Mar 20, 2026

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doi:10.16538/j.cnki.fem.20251130.302

Foreign Economics & Management, Vol. 48, Issue 03, pp. 97 - 116

ENTREPRENEURSHIP RESEARCH | F270

Gender Stereotypes and Women Entrepreneurship: A Review and Prospects

Zhang Hui, Han Mengwei, Liu Dewen, et al

Due to the inherent complexity of the entrepreneurial environment, cognitive shortcuts provided by stereotypical information are needed to make decisions. The issue of gender stereotypes h...

First published at: Aug 20, 2025

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doi:10.16538/j.cnki.fem.20241213.401

Foreign Economics & Management, Vol. 47, Issue 08, pp. 102 - 118

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