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【With the same tag:【service innovation】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Consumption Organizing: A Study on the Mechanisms of Community Influencers Integrating Brands and Users

Wu Yao, Long Yu, Hu Linrui, et al

Organizing theory has largely been confined to explaining action mechanisms on the supply side. This paper extends that perspective to the demand side by examining the organizing mechanism...

First published at: Oct 20, 2026

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doi:10.16538/j.cnki.fem.20260530.301

Foreign Economics & Management, Vol. 48, Issue 10, pp. 100 - 128

INNOVATION RESEARCH | F270

The Impact of Different Forms of Customer Participation on Enterprise Green Service Innovation

Sun Jianxin, Ma Baolong, Zhao Li

Customer participation includes different forms of information provision, customer-enterprise interaction and co-development, which are important for green innovation, especially green ser...

First published at: Jul 20, 2022

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doi:10.16538/j.cnki.fem.20220516.401

Foreign Economics & Management, Vol. 44, Issue 07, pp. 48 - 63

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