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【With the same tag:【self-construal】 Found 5 articles】 /Page Order by: Asce Desc

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MARKETING | F270

“Benefit First” or “Environment Priority”? The Impact of Money and Time Resources on Green Consumption

Sun Jin, Chen Chen, Qu Wenjing

With the proposal of “carbon peak” and “carbon neutrality” goals, the concept of green consumption is becoming increasingly popular. How to enhance consumers’ purchase intention of gr...

First published at: Feb 20, 2024

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doi:10.16538/j.cnki.fem.20231025.302

Foreign Economics & Management, Vol. 46, Issue 02, pp. 53 - 69

MARKETING | F270

The Lay Theory from a Marketing Perspective: Connotations, Effects, and Invocations

Ran Yaxuan, Niu Yixin, Zhang Yunhan, et al

The lay theory refers to the general knowledge constructs formed by individuals based on daily observations and personal experiences, as opposed to scientific explanations. It plays a cruc...

First published at: Jan 20, 2024

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doi:10.16538/j.cnki.fem.20230816.301

Foreign Economics & Management, Vol. 46, Issue 01, pp. 139 - 152

MARKETING | F270

Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products

Wu Lihui, Wang Lucheng

With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...

First published at: Jun 20, 2023

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doi:10.16538/j.cnki.fem.20221120.301

Foreign Economics & Management, Vol. 45, Issue 06, pp. 101 - 117

| F830.589

Self-construals, Cultural Difference and Credit Risk: Evidence from Internet Finance

Zhang Yiwei, Gao Weihe

Although the internet financial market has risen rapidly recently in China, the high default rate has become a constraint to the healthy development of the industry. Because " soft in...

First published at: Jan 01, 2020

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doi:10.16538/j.cnki.jfe.2020.01.003

Journal of Finance and Economics, Vol. 46, Issue 01, pp. 34 - 48

| F270

The Impact of Market Signals on Credence Products:The Moderator Role of Self-construal

Shen Manqiong, Wang Haizhong, Liu Di, et al

In recent years, researchers and marketers have tried to figure out the impact factors of adopting credence products. Previous research tries to answer this question on the lens of enterpr...

First published at: Nov 01, 2019

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doi:10.16538/j.cnki.fem.20190813.003

Foreign Economics & Management, Vol. 41, Issue 11, pp. 99 - 113

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