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【With the same tag:【relationship performance】 Found 1 articles】
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MARKETING
| F270
Contract Utilization, Exchange Uncertainty and
Relationship Performance
in Marketing Channels
Qian Liping
,
Liao Ruyu
With the rapid development in emerging countries in recent years, more and more enterprises have realized the importance of designing and signing a contract in exchange relationships. Howe...
First published at: Jun 20, 2021
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ESI
doi:
10.16538/j.cnki.fem.20201203.301
Foreign Economics & Management
, Vol. 43, Issue 06
, pp. 43 - 56
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