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【With the same tag:【purchase intention】 Found 5 articles】 /Page Order by: Asce Desc

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MARKETING | F270

How to Make the Best Combination? Impact of the Combination of E-commerce Product Videos and Pictures on Consumer Purchase Intention

Cheng Zhendong, Shao Bingjia

With the rapid development of E-commerce, people are increasingly choosing to shop online. However, consumers cannot experience products directly when shopping online. In order to mitigate...

First published at: Jun 20, 2022

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doi:10.16538/j.cnki.fem.20220429.302

Foreign Economics & Management, Vol. 44, Issue 06, pp. 77 - 93

SPECIAL ISSUE | F270

Star Endorsements or Streamer “Outside-the-Session Endorsements”? Research on the Influence Mechanism of Two Endorsement Types on Purchase Intentions

Han Zhao, Du Gang, Xiong Aihua, et al

The development of live streaming has given streamers more marketing value, which is not limited in the live streaming session, and brands tend to use the spillover effect of streamers to ...

First published at: Mar 20, 2022

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doi:10.16538/j.cnki.fem.20210526.301

Foreign Economics & Management, Vol. 44, Issue 03, pp. 53 - 68

MARKETING | F270

Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention

Sheng Guanghua, Dai Jiatong, Yue Beibei

Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...

First published at: May 20, 2021

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doi:10.16538/j.cnki.fem.20200804.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105

| F272

CSR Selection after the Crises about Harm to Products: Business CSR or Philanthropic CSR

Wang Hanying, Tian Hong

Many corporations implement CSR activities after the crises about harm to products to restore damaged firm images. However, different CSR selections may have completely different effects. ...

First published at: Jun 01, 2016

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doi:10.16538/j.cnki.jsufe.2016.03.006

Journal of Shanghai University of Finance and Economics, Vol. 18, Issue 03, pp. 62 - 73

| F270

A Literature Review of Consumer Attitudinal Ambivalence and Prospects

Gao Haixia, Zhang Min

The development of network economy and the increase in consumer demand often lead to consumer attitudinal ambivalence in consumption decisions. Compared to traditional unidimensional attit...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.fem.2016.02.005

Foreign Economics & Management, Vol. 38, Issue 02, pp. 62 - 74

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