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Same Tag Articles
【With the same tag:【personal brand】 Found 2 articles】
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MARKETING
| F270
From Things to People: The Concept, Shaping, and Outcomes of
Personal Brand
Gao Weihe
,
Wang Deyong
The uncertain employment environment and the transformation of social media technology have increasingly drawn the attention of practitioners to personal branding. However, theoretical res...
First published at: Mar 20, 2024
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(1283.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230712.303
Foreign Economics & Management
, Vol. 46, Issue 03
, pp. 36 - 52
| F270
Entrepreneur Image, Consumer-entrepreneur Admiration and Consumer Brand Attitude
Liu Wei
,
Ji Simiao
,
Qi Penghu
The personal image of an entrepreneur, which truly reflects his firm’s brand image, is an important source of the subordinate brand associations and even the brand equity of the firm...
First published at: Mar 01, 2018
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(789.4 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.03.009
Foreign Economics & Management
, Vol. 40, Issue 03
, pp. 121 - 136
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