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【With the same tag:【perceived value】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Coalition Loyalty Programs: A Literature Review and Prospects

Kang Jun, Bao Jiaxin, Jiang Lin

Coalition loyalty programs, compared with traditional standalone loyalty programs, represent an innovative customer relationship management tool. It is also known as loyalty program partne...

First published at: Apr 01, 2019

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doi:10.16538/j.cnki.fem.2019.04.007

Foreign Economics & Management, Vol. 41, Issue 04, pp. 85 - 97

| F270

Research on the Effect of Value Co-creation Interactive Behavior on Brand Equity

Sun Yongbo, Ding Yixin, Wang Yong

The service is no longer a commodity but a foundation of value co-creation. Customers now try to play a role in each part of the business systems, use new methods and operational resources...

First published at: Apr 01, 2018

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doi:10.16538/j.cnki.fem.2018.04.010

Foreign Economics & Management, Vol. 40, Issue 04, pp. 125 - 139

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