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【With the same tag:【perceived innovativeness】 Found 1 articles】
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| F270
Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation
Zhou Xiaoman
,
Ye Shenghong
,
Li Jia
, et al
Brand logo is an important visual symbol of the brand, which plays a key role in creating brand equity, strengthening brand cognition, and building consumer loyalty. Many companies have re...
First published at: Feb 01, 2019
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ESI
doi:
10.16538/j.cnki.fem.2019.02.007
Foreign Economics & Management
, Vol. 41, Issue 02
, pp. 84 - 98
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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