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【With the same tag:【perceived brand globalness】 Found 1 articles】
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MARKETING
| F270
A Research on Global Consumer Culture: Progress, Review and Prospects
Huang Haiyang
,
He Jiaxun
Under the background of the combination of globalization and anti-globalization, many Chinese brands try to go to the global market with the purpose of achieving brand breakout. Compared w...
First published at: May 20, 2022
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ESI
doi:
10.16538/j.cnki.fem.20220323.301
Foreign Economics & Management
, Vol. 44, Issue 05
, pp. 98 - 113
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Journal of Shanghai University of Finance and Economics
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