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【With the same tag:【para-social interaction】 Found 2 articles】 /Page Order by: Asce Desc

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| F49；F270

Para-social Interaction in Live Streaming Economy: Evidence from Douyu Platform

Zeng Xueyun, Fei Yiyang

Live streaming is a new type of the Internet economy, which has become a significant driving force for China’s economic development. As an emerging economic form with extensive commercial...

First published at: Dec 03, 2023

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doi:10.16538/j.cnki.jfe.20230517.104

Journal of Finance and Economics, Vol. 49, Issue 12, pp. 136 - 148,165

| F270

Para-social Interaction in Social Media and Its Marketing Effectiveness

Yuan Denghua, Gao Lidan

The rapid development of social media（such as live streaming, short videos, Vlogs, etc.）has attracted scholars’ attention to the theory of para-social interaction. Different from t...

First published at: Jul 01, 2020

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doi:10.16538/j.cnki.fem.20200407.301

Foreign Economics & Management, Vol. 42, Issue 07, pp. 21 - 35

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