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【With the same tag:【narrative】 Found 4 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes

Shen Mingyu, Wei Haiying, Mao Lijing

In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...

First published at: Dec 20, 2021

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doi:10.16538/j.cnki.fem.20210519.301

Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117

ENTREPRENEURSHIP RESEARCH | F270

A Study on the Influencing Mechanisms of Motivational Appeals on Financing Performance in Poverty Alleviation Crowdfunding

Lu Baozhou, Xu Yeqing, Chen Hao

Poverty alleviation crowdfunding is a new way to achieve the targeted poverty alleviation under the “Internet +” context. Existing studies fail to disclose how the motivational...

First published at: Aug 20, 2021

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doi:10.16538/j.cnki.fem.20210226.401

Foreign Economics & Management, Vol. 43, Issue 08, pp. 38 - 50

| F270

Narratives in the Entrepreneurship Study: Alternative Perspectives on Entrepreneurship Research

Du Jingjing, Wang Jingjing, Chen Zhongwei

Narratives in entrepreneurship focus on the use and generation of words, which is based on the methods of discourse and story analysis under the background of linguistic turn. As an opposi...

First published at: Sep 01, 2018

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doi:10.16538/j.cnki.fem.2018.09.002

Foreign Economics & Management, Vol. 40, Issue 09, pp. 18 - 29

| F270

A Literature Review of Work-related Identity Transition

Tian Xizhou, Dong Qiang, Ma Ke

Work-related identity transition (WIT) refers to the process or outcome regarding the loss of old work-related identity and regain of new work-related identity. In a boundaryless career en...

First published at: Aug 01, 2016

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doi:10.16538/j.cnki.fem.2016.08.006

Foreign Economics & Management, Vol. 38, Issue 08, pp. 81 - 94

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