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【With the same tag:【mental simulation】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images
Leng Xionghui, Zhou Xiaoyu
First published at: Dec 20, 2023
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doi:10.16538/j.cnki.fem.20230421.302
Foreign Economics & Management, Vol. 45, Issue 12, pp. 118 - 136
  MARKETING  |  F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei, Liu Wumei, Liu Hongyan
First published at: Apr 20, 2023
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doi:10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87
    |  F270
A Literature Review of Mental Simulation in New Product Marketing
Song Jinzhu, Wang Sheng, Ying Jiaming
First published at: Jul 01, 2020
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doi:10.16538/j.cnki.fem.20200212.301
Foreign Economics & Management, Vol. 42, Issue 07, pp. 36 - 47
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