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The Lay Theory from a Marketing Perspective: Connotations, Effects, and Invocations
Ran Yaxuan, Niu Yixin, Zhang Yunhan, et al
First published at: Jan 20, 2024
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doi:10.16538/j.cnki.fem.20230816.301
Foreign Economics & Management, Vol. 46, Issue 01, pp. 139 - 152
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