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【With the same tag:【live streaming】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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    |  F49；F270
Para-social Interaction in Live Streaming Economy: Evidence from Douyu Platform
Zeng Xueyun, Fei Yiyang
First published at: Dec 03, 2023
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doi:10.16538/j.cnki.jfe.20230517.104
Journal of Finance and Economics, Vol. 49, Issue 12, pp. 136 - 148,165
  MARKETING  |  F270
Can Internet Celebrity Live Streaming E-Commerce Bring Loyal Consumers? Evidence from a Cosmetics Brand
Zou Yufeng, Lu Xianghua, Li Fengyao
First published at: May 20, 2023
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doi:10.16538/j.cnki.fem.20221102.301
Foreign Economics & Management, Vol. 45, Issue 05, pp. 134 - 152
    |  F270
Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing
Wu Na, Ning Changhui, Gong Xiaoxiao
First published at: Aug 01, 2020
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doi:10.16538/j.cnki.fem.20200511.301
Foreign Economics & Management, Vol. 42, Issue 08, pp. 81 - 95
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