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【With the same tag:【family embeddedness】 Found 1 articles】
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MARKETING
| F270
The Impact of Wechat Business
Family Embeddedness
on Sales Performance
Yao Shanji
,
Yan Rui
,
Wan Zhuang
, et al
With the rapid increase of the number of mobile Internet users in China, the micro business industry based on the mobile social platform to carry out product sales activities is booming. H...
First published at: Feb 20, 2022
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ESI
doi:
10.16538/j.cnki.fem.20210724.203
Foreign Economics & Management
, Vol. 44, Issue 02
, pp. 69 - 83
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