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【With the same tag:【customer value】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Identification of Customer Engagement Capability: Connotation, Methods and Strategies

Li Qiang, Weng Zhigang, Gao Dinghui

In order to adapt to the increasingly dynamic and interactive business environment in the era of digital economy, enterprises need to actively guide customers to participate in value co-cr...

First published at: Jun 20, 2021

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doi:10.16538/j.cnki.fem.20210306.301

Foreign Economics & Management, Vol. 43, Issue 06, pp. 27 - 42

| F270

Does Interactive Behavior Certainly Create Value? The Effect of Customer Value Co-creation Interactive Behavior on Customer Value

Bu Qingjuan, Jin Yongsheng, Li Zhaohui

Virtual brand community is a typical platform of value co-creation,and interaction is a behavior trace of value co-creation. Customer is a kernel body of interaction. Then,in the virtual b...

First published at: Sep 20, 2016

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doi:10.16538/j.cnki.fem.2016.09.002

Foreign Economics & Management, Vol. 38, Issue 09, pp. 21 - 37

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