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【With the same tag:【customer relationship】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Coalition Loyalty Programs: A Literature Review and Prospects

Kang Jun, Bao Jiaxin, Jiang Lin

Coalition loyalty programs, compared with traditional standalone loyalty programs, represent an innovative customer relationship management tool. It is also known as loyalty program partne...

First published at: Apr 01, 2019

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doi:10.16538/j.cnki.fem.2019.04.007

Foreign Economics & Management, Vol. 41, Issue 04, pp. 85 - 97

| F270

A Literature Review of Customer Psychological Ownership and Prospects

Kou Yan, Gao Min, Zhu Yanhan, et al

Customer psychological ownership refers to the state in which customers feel as though the target （products, brands and firms etc.） of ownership or a piece of that target is " their...

First published at: Feb 01, 2018

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doi:10.16538/j.cnki.fem.2018.02.008

Foreign Economics & Management, Vol. 40, Issue 02, pp. 105 - 122

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