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【With the same tag:【customer psychological ownership】 Found 1 articles】
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| F270
A Literature Review of
Customer Psychological Ownership
and Prospects
Kou Yan
,
Gao Min
,
Zhu Yanhan
, et al
Customer psychological ownership refers to the state in which customers feel as though the target (products, brands and firms etc.) of ownership or a piece of that target is " their...
First published at: Feb 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.02.008
Foreign Economics & Management
, Vol. 40, Issue 02
, pp. 105 - 122
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