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Same Tag Articles
【With the same tag:【consumers’ brand attitude and behavior】 Found 1 articles】
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MARKETING
| F270
How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory
Zhang Yicong
,
Guo Xiaoling
,
Xu Zhennan
Within the context of economic globalization, it is increasingly common for brands to use foreign cultural elements in their marketing activities. However, the reasons for the success or f...
First published at: Mar 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20230605.301
Foreign Economics & Management
, Vol. 46, Issue 03
, pp. 18 - 35
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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