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【With the same tag:【consumer response】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of Temperature on Consumer Behavior: A Review and Prospects

Cao Qi, Wang Xiaoyu

Temperature is an important basis for enterprises to carry out marketing activities, and it has a significant impact on consumers. In the field of marketing, although temperature-related r...

First published at: May 20, 2024

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doi:10.16538/j.cnki.fem.20230712.304

Foreign Economics & Management, Vol. 46, Issue 05, pp. 136 - 152

| F270

Can Brand Green Extension Enhance Consumer Response? A Research on the Effects of Congruence between the Green Extension Type and Processing Mindset

Sheng Guanghua, Gong Siyu, Ge Wanda

Brand green extension of enterprises refers to launching new green products with the support of the market influence from mature brands. It can not only help enterprises quickly and effect...

First published at: Apr 01, 2019

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doi:10.16538/j.cnki.fem.2019.04.008

Foreign Economics & Management, Vol. 41, Issue 04, pp. 98 - 110

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