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【With the same tag:【color】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention

Sheng Guanghua, Dai Jiatong, Yue Beibei

Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...

First published at: May 20, 2021

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doi:10.16538/j.cnki.fem.20200804.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105

| F270

Color Marketing Research: Review and Prospects

Huang Jing, Wang Zhengrong, Yang Dechun, et al

Color is a key factor in marketing research. Color factors cannot be separated from the product packaging design, terminal environment, online shopping and other marketing activities. In t...

First published at: Oct 01, 2018

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doi:10.16538/j.cnki.fem.2018.10.004

Foreign Economics & Management, Vol. 40, Issue 10, pp. 40 - 53

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